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ALL THINGS PRINT AND BEYOND

UV Coating: There Is Nothing Else Like It

Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye. Or perhaps it’s the reverse—the piece has a luxurious matte finish but with brilliant accents that you can’t seem to look away from....

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Why Aren’t Businesses Taking Advantage of Personalization?

We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally?...

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Got Leave-Behinds? Here Are Three “Must Haves”

When you conclude any important sales meeting, you want to leave more than a good impression. You want to leave behind materials that will continue to sell your company and your products long after you’re gone. Let’s look at three great leave-behinds to leave behind....

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Be Your Customer’s First Choice

When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it, and what channels they want to engage with. That’s why successful companies do more than simply build their brands. They motivate their customers to choose them—to choose to engage. How do you get your audience to say yes to your messaging when they could so easily say no?...

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5 Tips for Creating a Strong Brand

There are many ways to engage your audience, raise your company’s visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns, you have many tools at your disposal. Regardless of which tools (or combination of tools), you use, here are five tips to keep in mind....

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Have Lapsed Customers? Win Them Back!

Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers. Defined “lapsed” customers. At what point do you consider a customer to have lapsed? This will vary based...

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