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Five USPS Tips for Foolproof Direct Mail
When creating successful direct mail campaigns, the U.S. Postal Service (USPS) is the ultimate expert. Here are five of its most helpful tips for creating foolproof direct mail campaigns: Choose Your Format Carefully. The format of your direct mail piece can significantly impact its effectiveness. Different formats, such as postcards, letters, catalogs, and dimensional mailers,...
Promoting Sustainability? You’ve Got to Back It Up
Increasingly, brands are jumping on the bandwagon of environmental sustainability. Consumers want to do business with brands that are kind to the earth, and brands are giving consumers what they want. However, just making sustainability claims isn't enough. You have to back them up....
Refresh Your Marketing Collateral for Maximum Impact
One often overlooked aspect of maintaining a solid brand presence is regularly refreshing your marketing collateral. From direct mail to marketing emails, here are five ways to update your design and keep it fresh....
Elevating Your Brand’s Impact with Extra Dimension
How do you stand out when so many companies compete for the same customers? One way is through dimensional print. These innovative print pieces go beyond the traditional flat surface, offering tactile and interactive experiences that captivate audiences and drive engagement. From pop-up designs to textured finishes, dimensional print can take your marketing efforts to the next level....
Sustainable Printing Is More Than Recycled Paper
Using recycled paper is essential in moving toward more sustainable printing, but it’s not the only one! For those who want to be friendly to the earth, here are five other ways to incorporate sustainability when designing and ordering print materials....
5 Situations Where Print Media Outshines Digital
In today's digital age, it's easy to overlook the enduring impact of print media. While digital marketing offers unparalleled reach and flexibility, there are certain situations where print simply outshines its digital counterparts. Here are five scenarios where print comes out on top....