How Consumer Perceptions Drive Eco-Friendly Choices
As concerns about synthetic materials, excessive packaging, and carbon emissions rise, consumers seek sustainably produced and packaged products. But does this growing awareness lead to changes in purchasing habits? A recent survey reveals that it does. Here are three key insights from the “U.S. Retail Sustainability Perceptions Benchmark” survey (eMarketer/Insider Intelligence) that can inform your...
Boost Engagement and Retention with Strategic Planning
Content marketing is one of the most effective methods for driving revenue, engaging customers, and enhancing client retention. However, like any marketing approach, it requires a well-defined strategy. Where do some of the most significant challenges lie? How can you overcome them? Let’s look at three main areas: delivering value, establishing routines, and creating processes....
9 Essential Design Tips for Optimizing Print Projects
When designing your next print project, achieving the best results requires attention to detail and understanding how to prepare your designs for print. Whether you're working on a business card, a brochure, or a poster, following these nine tips will help ensure that your print project turns out its best....
5 Tips for Budget-Conscious Marketers
Nowadays, everyone wants to stretch their marketing dollars, but we all want the best results, too. The good news is, you can do both! Here are five tips for budget-conscious marketers that will save you money and boost your results simultaneously!...
Want Better Results? Include Direct Mail
Marketers intuitively understand what surveys have told us for years: Direct mail ROI rises dramatically when direct mail is part of an integrated, multichannel marketing strategy....
Beyond Ordinary: The Art of Print Enhancement
One way to make a strong impression with printed material is by incorporating embellishments like specialized coatings, textured finishes, and custom die cuts. While these enhancements are not new, many businesses are unaware that they are both accessible and affordable, whether you are printing offset or digital. Which of these popular enhancements might capture the...