Want Crisp Folds? Learn Your Paper Grain
When designing a printed piece, how much attention do you pay to the grain of the paper? This is particularly important for pieces that require crisp, clean folds. Aligning your design with the paper grain can make a significant difference in the final result. What is paper grain? It refers to the direction in which...
4 Reasons to Focus on Sustainability in Packaging
Are you producing products that need to be packaged? Are you considering doing so? Are you private labeling products or considering the possibility? If you answered yes to any of these questions, you should know that the substrate you choose for your packaging matters. After all, buyers are heavily influenced by them. Here are four...
Bring ‘Em Home! Use Direct Mail to Target Lapsed Customers
You’ve invested time, money, and effort into winning great customers. You have ongoing marketing programs to help keep those relationships strong. But what happens when customers stop buying anyway? Instead of watching them go, reignite their interest instead. Direct mail is one of your most powerful tools for doing it. Here’s why direct mail is...
6 Simple Tips for Keeping Jobs on Time and on Budget
Everyone wants to nail their direct mail campaign or deliver a winning multichannel marketing strategy. But success takes more than a bold idea. It demands coordinating people, resources, and timelines, all anchored by strong project management. Whether you’re managing direct mail, marketing collateral, email, or mobile campaigns, here are six practical steps to move your...
Finish Your Piece with Just the Right Fold
Want the perfected printed piece? Finish it with the perfect fold. But communicating about folds can be tricky when you don’t know the lingo. Let’s look at some of the basic terms: Panel. A “panel” is the two-sided section of the printed piece defined by the fold. When you look at a standard “3-fold brochure,”...
The Power of Less: Minimalism in Packaging Design
As the old saying goes, “Sometimes, less is more.” That’s a key trend we have been watching in packaging for some time. It’s called “minimalist design,” which strips away the visual excess and retains only the necessary elements of the product or brand. Brands that exemplify minimalism include Apple, COS (Collection of Style), and Aesop,...