Finish Your Piece with Just the Right Fold
Want the perfected printed piece? Finish it with the perfect fold. But communicating about folds can be tricky when you don’t know the lingo. Let’s look at some of the basic terms: Panel. A “panel” is the two-sided section of the printed piece defined by the fold. When you look at a standard “3-fold brochure,”...
The Power of Less: Minimalism in Packaging Design
As the old saying goes, “Sometimes, less is more.” That’s a key trend we have been watching in packaging for some time. It’s called “minimalist design,” which strips away the visual excess and retains only the necessary elements of the product or brand. Brands that exemplify minimalism include Apple, COS (Collection of Style), and Aesop,...
Print Perfection: 5 Must-Haves for Choosing the Right Print Partner
Do you think all printers are the same? Not at all! Even though two print shops might have the same equipment, they might have very different philosophies, quality standards, and customer relationships. To help you find the right partner for your printing needs, here’s a quick checklist of questions you’ll want to ask during the...
More Than Just a Product: Unleashing Your Value Proposition for Marketing Mastery
When you create marketing campaigns, are you reflecting your value proposition in everything you do? You might think you only sell products, but it’s more than that. Think about a company like Campbell’s. Sure, the company sells soup, but its tagline is “Mmmm, Mmmm. Good.” Its ads show families around the table, enjoying a meal together. The company’s value proposition isn’t, “We sell soup.” or “We help you create healthy meals your family can enjoy together.”...
Tips for When You Need the “Wow” Factor
Not every print piece needs a “wow” factor, but what happens when it does? Maybe you are launching a new line of high-end clothing or cosmetics or have an audience for luxury goods you want to impress. That’s where print embellishments come in. Print embellishments are visual or tactile add-ons that create a higher level...
Using Social Media to Amplify Your Direct Mail
Are you looking to boost your marketing results by going multichannel? Businesses looking to amplify their direct mail efforts often pair direct mail with email. That’s a great strategy. But you know what else is a great strategy? Pairing direct mail with social media. What makes direct mail and social media so complementary? Customers love...