Want Better Results? Include Direct Mail
Marketers intuitively understand what surveys have told us for years: Direct mail ROI rises dramatically when direct mail is part of an integrated, multichannel marketing strategy....
Beyond Ordinary: The Art of Print Enhancement
One way to make a strong impression with printed material is by incorporating embellishments like specialized coatings, textured finishes, and custom die cuts. While these enhancements are not new, many businesses are unaware that they are both accessible and affordable, whether you are printing offset or digital. Which of these popular enhancements might capture the...
Use Limited Edition Packaging to Boost Sales
If you manufacture food or beverages, you know how difficult it is to stand out on the retail shelf. But what if you could do something simple: turn heads and win new customers without changing the primary product? You can—it’s limited edition labels and packaging....
The Importance of Staying Top of Mind: Five Effective Strategies
In today’s saturated market, consumers are bombarded with countless options, making it easy for your brand to get lost in the noise. However, implementing the right strategies ensures that your brand remains at the forefront of your customers’ minds. Promote Your Unique Selling Proposition (USP). Your USP is what sets you apart from the competition....
Make Your Content Sizzle Like the Summer Heat!
As the summer sun blazes and your competitors take time off, you should be gearing up. Summer is the perfect time to review and prepare your content strategy for your fall marketing blitz. Here’s how to turn the summer lull into a productive season for your business. Think Ahead with Fall Themes Put on your...
Types of Folding Carton Packaging
1. Straight Tuck End (STE): This type of folding carton features flaps on both ends that tuck into the box, providing a secure closure. Straight Tuck End boxes are commonly used for items such as cosmetics, pharmaceuticals, and food products. 2. Reverse Tuck End (RTE): Similar to the Straight Tuck End, the Reverse Tuck End...