Want a strong, recognizable brand identity? Creative and engaging marketing pieces are essential, but if those designs aren’t consistent across channels, your brand might be memorable, but not necessarily perceived as professional. That’s why it’s crucial to maintain consistent branding across all channels. Consistency keeps your business top of mind, fosters trust, and reinforces your…
Ditch The Brown Box! In today’s competitive market, first impressions can make or break a brand—and plain brown boxes just don’t cut it anymore. If your product deserves packaging that leaves a lasting impact, it’s time to move beyond the basic and step into full-color, high-quality paperboard packaging. When you’re ready to elevate your brand…
You’ve probably heard it: “Go digital—it’s better for the environment.” It’s a tidy message, one that’s easy to repeat. But easy isn’t always accurate. At BOPI, we believe sustainability shouldn’t be a slogan—it should be a commitment backed by real, measurable actions. That’s why we don’t just talk about environmental responsibility—we build it into every…
When designing a printed piece, how much attention do you pay to the grain of the paper? This is particularly important for pieces that require crisp, clean folds. Aligning your design with the paper grain can make a significant difference in the final result. What is paper grain? It refers to the direction in which…
Are you producing products that need to be packaged? Are you considering doing so? Are you private labeling products or considering the possibility? If you answered yes to any of these questions, you should know that the substrate you choose for your packaging matters. After all, buyers are heavily influenced by them. Here are four…
You’ve invested time, money, and effort into winning great customers. You have ongoing marketing programs to help keep those relationships strong. But what happens when customers stop buying anyway? Instead of watching them go, reignite their interest instead. Direct mail is one of your most powerful tools for doing it. Here’s why direct mail is…
Everyone wants to nail their direct mail campaign or deliver a winning multichannel marketing strategy. But success takes more than a bold idea. It demands coordinating people, resources, and timelines, all anchored by strong project management. Whether you’re managing direct mail, marketing collateral, email, or mobile campaigns, here are six practical steps to move your…
Want the perfected printed piece? Finish it with the perfect fold. But communicating about folds can be tricky when you don’t know the lingo. Let’s look at some of the basic terms: Panel. A “panel” is the two-sided section of the printed piece defined by the fold. When you look at a standard “3-fold brochure,”…
As the old saying goes, “Sometimes, less is more.” That’s a key trend we have been watching in packaging for some time. It’s called “minimalist design,” which strips away the visual excess and retains only the necessary elements of the product or brand. Brands that exemplify minimalism include Apple, COS (Collection of Style), and Aesop,…
Do you think all printers are the same? Not at all! Even though two print shops might have the same equipment, they might have very different philosophies, quality standards, and customer relationships. To help you find the right partner for your printing needs, here’s a quick checklist of questions you’ll want to ask during the…
