Tapping the Hidden Goldmine of Customer Retention
In today's competitive business landscape, who doesn’t want new customers? We all do! However, innovative businesses understand customer retention is the path to sustainable profitability. By nurturing and retaining existing customers, you can save on marketing costs and benefit from increased customer lifetime value and a more substantial brand reputation....
The Call to Action: Small Changes = Big Impact
A call to action (CTA) is an essential element of any marketing piece, as it prompts the reader or viewer to take a specific action. Thus, we should expect minor changes to the CTA to impact the effectiveness of the marketing piece significantly, and they do. Here are three examples of how simple changes to your CTA can have a significant impact......
5 Tips for Building Trust with Customers
Building trust is essential for any business or organization. Without trust, it isn’t easy to establish and maintain relationships with customers. So how do you use your marketing materials to build trust? Let’s look at five tips that work regardless of your marketing channel. Be authentic. One of the most important ways to build trust...
What’s So Great About Event Marketing?
Event marketing is a powerful tool because it offers a unique opportunity to engage with potential customers and create memorable experiences that leave a lasting impression. Direct mail, email, social media, and other marketing channels play essential roles in your marketing mix, but in-person events offer something unique that other channels don’t. They allow attendees to interact with the brand and experience it firsthand....
Get Those Envelopes Opened! 9 Tips
What’s the secret to boosting great response rates to direct mail? Getting recipients to open the envelope! The best-written sales letter can’t work until the recipient opens the flap. Here are nine tips for piquing recipients’ interest and engaging their curiosity. ...
Can You Speak Your B2B Customer’s Language?
Understanding your customers' vertical markets can elevate you from being a commodity supplier to a trusted partner in the business-to-business marketplace. This is critical in today’s competitive marketplace, where personalized, relevant communications are crucial to success. In your next marketing communication, having a more profound understanding of your customer's vertical market can help you in three key ways:...