Part 1: What It Means to Be a Full-Service Mailer – The BOPI Way
When it comes to direct mail, success hinges on more than just putting ink on paper. At BOPI, with locations in Bloomington and Quincy, Illinois, we go beyond printing to offer complete, end-to-end mailing solutions. As a full-service mailer, our goal is simple: help you deliver the right message to the right people at the...
What Do Printing Certifications Really Mean to You, the Customer?
When you’re choosing a commercial printer, certifications might not be the first thing you think about—but maybe they should be. At BOPI, with locations in Bloomington and Quincy, IL, we hold several prestigious industry certifications, and we’re proud of what they say about how we do business. But what do these certifications actually mean to...
5 Surprising Ways to Market with Packaging
If you are selling products on the retail shelf, packaging is one of your most essential faces to market. When buyers are deciding between two products, labels and product packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to buy another. Here are five...
The Power of Consistency in Cross-Channel Marketing
Want a strong, recognizable brand identity? Creative and engaging marketing pieces are essential, but if those designs aren’t consistent across channels, your brand might be memorable, but not necessarily perceived as professional. That’s why it’s crucial to maintain consistent branding across all channels. Consistency keeps your business top of mind, fosters trust, and reinforces your...
Ditch The Brown Box! Paperboard Packaging
Ditch The Brown Box! In today’s competitive market, first impressions can make or break a brand—and plain brown boxes just don’t cut it anymore. If your product deserves packaging that leaves a lasting impact, it’s time to move beyond the basic and step into full-color, high-quality paperboard packaging. When you’re ready to elevate your brand...
Sustainability That Goes Beyond the Buzzwords
You’ve probably heard it: “Go digital—it’s better for the environment.” It’s a tidy message, one that’s easy to repeat. But easy isn’t always accurate. At BOPI, we believe sustainability shouldn’t be a slogan—it should be a commitment backed by real, measurable actions. That’s why we don’t just talk about environmental responsibility—we build it into every...