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Print, Mail & Packaging Trends Midwest Brands Should Watch in 2026
As brands prepare for an increasingly competitive and design-driven marketplace, print, mail, and packaging are evolving faster than ever. For Midwest manufacturers, retailers, and service providers, staying ahead of emerging trends is essential to standing out—on shelves, in mailboxes, and in customers’ hands. At BOPI Print + Packaging, we work closely with Midwest businesses to...
First Impressions Count: Why Custom Folding Carton Is Worth the Investment
In today’s competitive marketplace, packaging is more than a container — it’s a communication tool, a reflection of your brand, and often the first impression your customer experiences. At BOPI Print + Packaging, we understand that every detail matters. That’s why investing in custom folding carton packaging is one of the most effective ways to...
Eco-Friendly Packaging for Sustainable Brands
As sustainability becomes a top priority for both consumers and companies, packaging has become one of the most visible opportunities to make a positive environmental impact. At BOPI Print + Packaging, we’re helping brands across the Midwest and beyond transition to sustainable packaging solutions that align with eco-conscious values — without sacrificing quality, durability, or...
Every Door Direct Mail (EDDM) vs. Targeted Mail — Which Should You Use?
Direct mail remains one of the most effective ways to reach customers, but not all campaigns are created equal. Businesses often wonder: should I go broad with Every Door Direct Mail (EDDM) or focus on a more precise, targeted approach? Understanding the difference can save you money, maximize impact, and ensure your message reaches the...
📨 The Anatomy of a Successful Direct Mail Campaign
In today’s digital-heavy world, direct mail continues to deliver powerful results. But not every mail piece makes the same impact. A successful direct mail campaign requires strategy, design expertise, and flawless execution to ensure your message connects with your audience. At BOPI, we’ve seen firsthand what separates ordinary mailings from the ones that drive response....
✨ Beyond the Surface: The Power of Strikethrough Varnish & Modern Print Finishes
In today’s competitive market, packaging and print materials must do more than look good — they must feel good, perform well, and connect emotionally with customers. One of the most effective ways to achieve that balance is through innovative print finishes. While foil, embossing, and spot UV have long been industry favorites, there’s a new...