In today’s competitive market, packaging and print materials must do more than look good — they must feel good, perform well, and connect emotionally with customers. One of the most effective ways to achieve that balance is through innovative print finishes.
While foil, embossing, and spot UV have long been industry favorites, there’s a new trend that’s changing how brands approach texture, contrast, and detail: strikethrough varnish.
At BOPI Print & Packaging, we specialize in high-performance coatings and finishing techniques that make your packaging not just seen, but remembered.
💡 Strikethrough Varnish: The Next Level of Print Contrast
Strikethrough varnish — sometimes called contrast varnish — is gaining traction for its ability to create striking visual and tactile differences without additional materials or secondary finishing steps.
Here’s how it works: a gloss coating is applied selectively over a matte background, producing a dynamic contrast that highlights logos, textures, and imagery. The result is subtle, refined, and deeply engaging — perfect for premium packaging, retail displays, and brand storytelling.
Why brands love strikethrough varnish:
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💎 High-End Contrast: Delivers the visual pop of spot UV without the added layer or cost.
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✋ Tactile Depth: Provides both matte and gloss finishes on the same surface, inviting touch.
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⚙️ Durable & Efficient: Applied in-line, saving production time and reducing waste.
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🌿 Eco-Friendly Option: Works seamlessly with low-cure, energy-efficient coatings.
BOPI’s in-house capabilities allow for precise control and consistency, ensuring your packaging reflects both craftsmanship and innovation.
🔍 Spot UV vs. Strikethrough: Which Works Better?
While spot UV creates bold, high-gloss areas that command attention, strikethrough varnish offers a more integrated and sophisticated finish.
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Spot UV is ideal for statement pieces — when you want shine, depth, and immediate impact.
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Strikethrough varnish, on the other hand, excels when you want contrast and texture without overpowering your design.
At BOPI, our team helps clients decide which technique best supports their brand’s message and budget — whether that means gloss, matte, or a hybrid approach.
🪶 Embossing, Foil & Other Specialty Finishes
While BOPI performs many coatings in-house, we also offer access to embossing, debossing, and foil stamping through our trusted partners.
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Foil Accents: Perfect for luxury and high-end branding — think gold, silver, or holographic details that catch the light.
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Emboss/Deboss: Adds tactile dimension and a sense of craftsmanship.
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Spot UV: Delivers pinpoint shine to emphasize graphics or text.
These traditional finishes combine beautifully with strikethrough varnish, creating layered visual experiences that elevate packaging to art form status.
🌿 Aqueous & Eco-Friendly Coatings
Sustainability remains central to modern print production. BOPI incorporates low-cure inks and aqueous coatings to reduce energy use and environmental impact — without sacrificing performance.
Our aqueous coatings add a protective, fast-drying finish available in gloss, satin, or matte, and they can also complement strikethrough or spot treatments for unique texture effects.
🧭 Choosing the Right Finish
Every project is different — the best coating depends on the product, brand tone, and target audience.
| Finish Type | Best For | Effect |
|---|---|---|
| Strikethrough Varnish | Modern contrast & tactile appeal | Matte-gloss interplay |
| Spot UV | High-gloss highlights | Dramatic shine |
| Foil | Luxury branding | Reflective metallic sheen |
| Emboss/Deboss | Texture & craftsmanship | Raised or recessed design |
| Aqueous | Durability & eco performance | Smooth protective finish |
BOPI’s experts will help you pair these finishes to tell your brand’s story through texture, light, and touch.
🚀 Elevate Your Packaging with BOPI Print & Packaging
In print and packaging, every detail matters. A strategic finish — whether a high-impact foil or a refined strikethrough varnish — can transform your materials from standard to standout.
Discover how BOPI’s advanced coating and finishing techniques can enhance your next project. From in-house aqueous and UV coatings to innovative strikethrough varnish effects, we’ll help your brand make a lasting impression.
📞 Contact BOPI today to explore the possibilities of precision coatings and specialty finishes that bring your packaging to life.