Types of Folding Carton Packaging
1. Straight Tuck End (STE): This type of folding carton features flaps on both ends that tuck into the box, providing a secure closure. Straight Tuck End boxes are commonly used for items such as cosmetics, pharmaceuticals, and food products. 2. Reverse Tuck End (RTE): Similar to the Straight Tuck End, the Reverse Tuck End...
The Imperative for Enhanced Content Marketing in B2B Sales
Are you selling into the B2B market? Then you know that an increasing number of stakeholders are involved in the purchase process, and sellers face a more complex buyer’s journey than ever before. How do you break through? Content marketing (and lots of it)! Printed materials such as direct mail, newsletters, and multi-piece kits are...
Five USPS Tips for Foolproof Direct Mail
When creating successful direct mail campaigns, the U.S. Postal Service (USPS) is the ultimate expert. Here are five of its most helpful tips for creating foolproof direct mail campaigns: Choose Your Format Carefully. The format of your direct mail piece can significantly impact its effectiveness. Different formats, such as postcards, letters, catalogs, and dimensional mailers,...
Promoting Sustainability? You’ve Got to Back It Up
Increasingly, brands are jumping on the bandwagon of environmental sustainability. Consumers want to do business with brands that are kind to the earth, and brands are giving consumers what they want. However, just making sustainability claims isn't enough. You have to back them up....
Refresh Your Marketing Collateral for Maximum Impact
One often overlooked aspect of maintaining a solid brand presence is regularly refreshing your marketing collateral. From direct mail to marketing emails, here are five ways to update your design and keep it fresh....
Elevating Your Brand’s Impact with Extra Dimension
How do you stand out when so many companies compete for the same customers? One way is through dimensional print. These innovative print pieces go beyond the traditional flat surface, offering tactile and interactive experiences that captivate audiences and drive engagement. From pop-up designs to textured finishes, dimensional print can take your marketing efforts to the next level....