In today’s digital-heavy world, direct mail continues to deliver powerful results. But not every mail piece makes the same impact. A successful direct mail campaign requires strategy, design expertise, and flawless execution to ensure your message connects with your audience. At BOPI, we’ve seen firsthand what separates ordinary mailings from the ones that drive response….
In today’s competitive market, packaging and print materials must do more than look good — they must feel good, perform well, and connect emotionally with customers. One of the most effective ways to achieve that balance is through innovative print finishes. While foil, embossing, and spot UV have long been industry favorites, there’s a new…
Designing beautiful artwork is only half the battle. The real challenge comes when it’s time to send that artwork to print. Even the most stunning design can run into problems—blurry images, missing fonts, color mismatches—if it isn’t prepared correctly. That’s where understanding print-ready file requirements becomes critical. At BOPI Print & Packaging, we help clients…
In today’s competitive marketplace, your brand is more than just a logo—it’s the story, message, and experience you deliver to your customers. One of the most powerful ways to communicate that story is through high-quality printed materials. Whether it’s brochures, packaging, or direct mail campaigns, professional printing ensures your brand makes the right impression from…
Direct Mail Isn’t Dead In a world that feels more digital by the day, you might assume that traditional marketing methods like direct mail are outdated. But here’s the truth: direct mail isn’t dead. In fact, it continues to outperform digital ads in ways that might surprise you. From higher engagement rates to stronger brand…
At BOPI, being a full-service mailer isn’t just about offering services—it’s about delivering results. With over 60 years of experience and two strategically located facilities in Bloomington and Quincy, Illinois, we handle every step of the mailing process under one roof, giving you faster turnaround, higher accuracy, and total peace of mind. Let’s go behind…
When it comes to direct mail, success hinges on more than just putting ink on paper. At BOPI, with locations in Bloomington and Quincy, Illinois, we go beyond printing to offer complete, end-to-end mailing solutions. As a full-service mailer, our goal is simple: help you deliver the right message to the right people at the…
When you’re choosing a commercial printer, certifications might not be the first thing you think about—but maybe they should be. At BOPI, with locations in Bloomington and Quincy, IL, we hold several prestigious industry certifications, and we’re proud of what they say about how we do business. But what do these certifications actually mean to…
If you are selling products on the retail shelf, packaging is one of your most essential faces to market. When buyers are deciding between two products, labels and product packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to buy another. Here are five…
Want a strong, recognizable brand identity? Creative and engaging marketing pieces are essential, but if those designs aren’t consistent across channels, your brand might be memorable, but not necessarily perceived as professional. That’s why it’s crucial to maintain consistent branding across all channels. Consistency keeps your business top of mind, fosters trust, and reinforces your…
