Direct Mail Isn’t Dead In a world that feels more digital by the day, you might assume that traditional marketing methods like direct mail are outdated. But here’s the truth: direct mail isn’t dead. In fact, it continues to outperform digital ads in ways that might surprise you. From higher engagement rates to stronger brand…
At BOPI, being a full-service mailer isn’t just about offering services—it’s about delivering results. With over 60 years of experience and two strategically located facilities in Bloomington and Quincy, Illinois, we handle every step of the mailing process under one roof, giving you faster turnaround, higher accuracy, and total peace of mind. Let’s go behind…
When it comes to direct mail, success hinges on more than just putting ink on paper. At BOPI, with locations in Bloomington and Quincy, Illinois, we go beyond printing to offer complete, end-to-end mailing solutions. As a full-service mailer, our goal is simple: help you deliver the right message to the right people at the…
When you’re choosing a commercial printer, certifications might not be the first thing you think about—but maybe they should be. At BOPI, with locations in Bloomington and Quincy, IL, we hold several prestigious industry certifications, and we’re proud of what they say about how we do business. But what do these certifications actually mean to…
If you are selling products on the retail shelf, packaging is one of your most essential faces to market. When buyers are deciding between two products, labels and product packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to buy another. Here are five…
Want a strong, recognizable brand identity? Creative and engaging marketing pieces are essential, but if those designs aren’t consistent across channels, your brand might be memorable, but not necessarily perceived as professional. That’s why it’s crucial to maintain consistent branding across all channels. Consistency keeps your business top of mind, fosters trust, and reinforces your…
Ditch The Brown Box! In today’s competitive market, first impressions can make or break a brand—and plain brown boxes just don’t cut it anymore. If your product deserves packaging that leaves a lasting impact, it’s time to move beyond the basic and step into full-color, high-quality paperboard packaging. When you’re ready to elevate your brand…
You’ve probably heard it: “Go digital—it’s better for the environment.” It’s a tidy message, one that’s easy to repeat. But easy isn’t always accurate. At BOPI, we believe sustainability shouldn’t be a slogan—it should be a commitment backed by real, measurable actions. That’s why we don’t just talk about environmental responsibility—we build it into every…
When designing a printed piece, how much attention do you pay to the grain of the paper? This is particularly important for pieces that require crisp, clean folds. Aligning your design with the paper grain can make a significant difference in the final result. What is paper grain? It refers to the direction in which…
Are you producing products that need to be packaged? Are you considering doing so? Are you private labeling products or considering the possibility? If you answered yes to any of these questions, you should know that the substrate you choose for your packaging matters. After all, buyers are heavily influenced by them. Here are four…
