Are you producing products that need to be packaged? Are you considering doing so? Are you private labeling products or considering the possibility? If you answered yes to any of these questions, you should know that the substrate you choose for your packaging matters. After all, buyers are heavily influenced by them. Here are four…
You’ve invested time, money, and effort into winning great customers. You have ongoing marketing programs to help keep those relationships strong. But what happens when customers stop buying anyway? Instead of watching them go, reignite their interest instead. Direct mail is one of your most powerful tools for doing it. Here’s why direct mail is…
Everyone wants to nail their direct mail campaign or deliver a winning multichannel marketing strategy. But success takes more than a bold idea. It demands coordinating people, resources, and timelines, all anchored by strong project management. Whether you’re managing direct mail, marketing collateral, email, or mobile campaigns, here are six practical steps to move your…
Want the perfected printed piece? Finish it with the perfect fold. But communicating about folds can be tricky when you don’t know the lingo. Let’s look at some of the basic terms: Panel. A “panel” is the two-sided section of the printed piece defined by the fold. When you look at a standard “3-fold brochure,”…
As the old saying goes, “Sometimes, less is more.” That’s a key trend we have been watching in packaging for some time. It’s called “minimalist design,” which strips away the visual excess and retains only the necessary elements of the product or brand. Brands that exemplify minimalism include Apple, COS (Collection of Style), and Aesop,…
Do you think all printers are the same? Not at all! Even though two print shops might have the same equipment, they might have very different philosophies, quality standards, and customer relationships. To help you find the right partner for your printing needs, here’s a quick checklist of questions you’ll want to ask during the…
When you create marketing campaigns, are you reflecting your value proposition in everything you do? You might think you only sell products, but it’s more than that. Think about a company like Campbell’s. Sure, the company sells soup, but its tagline is “Mmmm, Mmmm. Good.” Its ads show families around the table, enjoying a meal together. The company’s value proposition isn’t, “We sell soup.” or “We help you create healthy meals your family can enjoy together.”…
Not every print piece needs a “wow” factor, but what happens when it does? Maybe you are launching a new line of high-end clothing or cosmetics or have an audience for luxury goods you want to impress. That’s where print embellishments come in. Print embellishments are visual or tactile add-ons that create a higher level…
Are you looking to boost your marketing results by going multichannel? Businesses looking to amplify their direct mail efforts often pair direct mail with email. That’s a great strategy. But you know what else is a great strategy? Pairing direct mail with social media. What makes direct mail and social media so complementary? Customers love…
If you listen to all the buzz, you’d need many data points to create relevant, personalized mailings. The reality is that sometimes, name and address are enough. Let’s look at three ways to use a single data point to create more relevant mailings than you might expect….
