5 Tips for Creating a Strong Brand

There are many ways to engage your audience, raise your company’s visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns, you have many tools at your disposal. Regardless of which tools (or combination of tools), you use, here are five tips to keep in mind….

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Have Lapsed Customers? Win Them Back!

Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers. Defined “lapsed” customers. At what point do you consider a customer to have lapsed? This will vary based…

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Personalized Print Is Not Only Effective, It’s Sustainable!

As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability. Is personalized marketing more sustainable? Yes! Here’s why: It tends to be more targeted and focused. This means…

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Tapping the Unique Characteristics of Print

When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a beauty, longevity, and stopping power that digital channels can’t replicate. Here…

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