The Power of Sustainable Packaging Materials

As consumers actively prioritize sustainability, many brands turn from plastic to paper-based packaging to align with their customers’ values. As part of this commitment, many are also speccing environmentally certified substrates. What are environmental certifications, and how can they enhance your brand image and reputation?…

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Why Prioritize Customer Loyalty in Direct Mail Marketing? 3 Reasons

In a world where acquiring new customers often takes center stage, it’s easy to overlook the immense value that loyal customers bring. Customer loyalty is not just a buzzword. It’s a goldmine of opportunity. Let’s explore three compelling reasons why you should care about customer loyalty and how marketing to existing customers can be more profitable than seeking new ones….

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5 Ways to Build Your Mailing List

Direct mail marketing remains a powerful and effective way to reach potential customers, especially when combined with digital strategies. But lists don’t build themselves out of thin air. You have to make them! How do you do that? Let’s look at five proven techniques to take your existing list, improve it, and boost your results….

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Harnessing the Marketing Power of Summer

When is the best time to get your message in front of a potential customer? When no one else is in their ear! This is what makes summertime marketing so powerful. Many businesses slow down their marketing during this time of year, making it a perfect time for you to get even busier….

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Getting It Right: The Power of Consistent Brand Colors

Have you ever wondered why certain brands instantly catch your eye and remain etched in your memory? One reason is their consistent and reproducible use of brand colors. Think Coca-Cola Red, McDonald’s Yellow, and Facebook Blue. Whether on a direct mail piece or retail packaging, buyers recognize these brands based on color alone. Highly identifiable brand colors are a company’s most significant marketing asset. …

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Tapping the Hidden Goldmine of Customer Retention

In today’s competitive business landscape, who doesn’t want new customers? We all do! However, innovative businesses understand customer retention is the path to sustainable profitability. By nurturing and retaining existing customers, you can save on marketing costs and benefit from increased customer lifetime value and a more substantial brand reputation….

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